Move Over GPS, Here Comes the Smartphone

Posted by Henre Rossouw in Mobile Marketing on Wednesday, July 8th, 2009 at 8:22 pm
via nytimes.com

From NYTimes: “The smartphone is already the Swiss Army knife of the digital age — a quick flick of the finger can transform it into a camcorder, Web browser, gaming device or music player. For many consumers, the Apple iPhone and its competitors are versatile enough that they can get by without separate cameras and laptops.

Now the smartphone is beginning to displace yet another stand-alone device — the GPS receiver — as a convenient way for drivers to get directions to unknown destinations.”

Posted via web from The Poster Boy of Mobile Marketing

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One Response to “Move Over GPS, Here Comes the Smartphone”

  1. Henre Says:
    July 8th, 2009 at 8:25 pm

    Which of course is exactly why Garmin software comes bundled with Samsung’s top of the range phones. Brilliant strategic move, it has to be said.

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