Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing

Posted by Henre Rossouw in Mobile Marketing on Wednesday, June 24th, 2009 at 9:17 pm

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

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