Archive for June, 2009

Ad-funded MMS revenues to hit $87 million by 2014

Posted by Henre Rossouw in Mobile Marketing | No Comments »
A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

via mr2pointoh.wordpress.com

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145

Posted via web from The Poster Boy of Mobile Marketing

[Post to Twitter] 

June 24th, 2009

Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing

Posted by Henre Rossouw in Mobile Marketing | No Comments »

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

Posted via web from The Poster Boy of Mobile Marketing

[Post to Twitter] 

June 24th, 2009

Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing

Posted by Henre Rossouw in Mobile Marketing | No Comments »

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

Posted via web from The Poster Boy of Mobile Marketing

[Post to Twitter] 

June 24th, 2009

Ad-funded MMS revenues to hit $87 million by 2014

Posted by Henre Rossouw in Mobile Marketing | No Comments »
A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

via mr2pointoh.wordpress.com

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145

Posted via web from The Poster Boy of Mobile Marketing

[Post to Twitter] 

June 24th, 2009

Ad-funded MMS revenues to hit $87 million by 2014

Posted by Henre Rossouw in Mobile Marketing | No Comments »
A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

via mr2pointoh.wordpress.com

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145

Posted via web from The Poster Boy of Mobile Marketing

[Post to Twitter] 

June 24th, 2009

Interactive Marketing Trends: Wimbledon - Strawberries, cream and augmented reality balls…

Posted by Henre Rossouw in Mobile Marketing | No Comments »

via interactivemarketingtrends.blogspot.com

Android continues its meteoric rise to fame with yet another augmented reality app, this time by IBM. Pointing the device’s camera to a court at Wimbledon will return the court number, but also information on the current match and matches to come.

This is too cool to be true. Yet, it is…true.

Want to know where the strawberries & cream stand is? Done.
Any spare seats on court 12? Done.
Shortest queue at the loos? Done.

Heads up to Ogilvy for yet another fantastic mobile marketing campaign.

Posted via web from Mobile Marketing South Africa’s Posterous

[Post to Twitter] 

June 17th, 2009

Bring your mobile campaign to life, virtually: the insider’s guide to augmented reality | mobiThinking

Posted by Henre Rossouw in Mobile Marketing | No Comments »
via mobithinking.com

Answering these questions and insights into futuristic mobile marketing campaigns used today!

What is Augmented Reality and where did it come from?

How does AR work? And what does it involve?

How can AR be used by mobile marketers or content providers?

What do consumers need to do to take part?

Our mobile phones have become the gateway to a digital frontier never witnessed before. Businesses need to be alert and up to speed to engage an extremely captive audience.

Posted via web from mobilemarketingsa’s posterous

[Post to Twitter] 

June 17th, 2009

The iPhone saves (Mobile) Social Networking

Posted by Henre Rossouw in Uncategorized | No Comments »

Back in early 2007 Facebook was all the craze. Hours were spent on writing blog posts on its target demographics, its growth forecasts, how it impacts communications, business and branding. Marketers spent days at conferences educating on the new wave of customer relations, the changing face of the media and the demise of non digital die-hards.

Sadly, not much has changed. The Facebook mayhem was substituted by Twitter. The hype, the same, if not worse. Twitter is three years old and get-rich-quick e-books are abound. People now sell themselves to businesses as Twitter experts (Seriously). Tech crazy TechCrunch is smitten by it and Twitter even graced the front page of Time Magazine (Seriously).

People all over the world are dancing at its feet. No…wait a minute…that’s a lie. For all the online craziness the Twitter population is anything but mainstream. Hard to believe, yet most, yes most people I know, either have no inkling of what Twitter is, or worse, have absolutely no desire to dabble in it. And just when the Twitterati think they have digested enough bad news for a day, damning evidence proves that it’s hardly a retaining concept too.

Still, the Jehovah’s witnesses of the industry are sticking it to their employers. Those that weren’t (aren’t) retrenched because of the glooming recession, is suddenly relinquishing security for the cool tag of “internet consultant”. Twitter Bible under the arm they go around the neighbourhood with their coffee stained teeth convincing people of the ‘second coming’.

Please… more like the ‘second bubble’ really.

Luckily we have a saving grace. And it’s largely due to the iPhone. The mobile phone has created an entry point to social networks without the need for fixed internet lines. The iPhone secured the media sensation. The application developers took note and ran with it. Today, Research in Motion’s (RIM), the iPhone, Palm, Symbian and Windows Mobile is reviving an application market that once existed…deep in the shadows of a poorly developed Windows Mobile platform.

Where disconnected users previously had no means to enjoy social networking, connecting via their mobile phones are now second nature. And that’s crucial. While the mobile social networking market is only starting to shed its nappies, we are already seeing niche social networks sprouting up all over the place. And while these new networks aren’t necessarily a direct result of mobile connectivity, mobile does hold the key in terms of commercialization.

Users are willing to pay for applications. Shocking. And applications are the next best thing since, well…social networks (Even if only according to my humble opinion). Users are willing to purchase products, services and content via their mobile phones. Shocking, isn’t it?

Don’t hold your breath just yet…because it has also been documented that users engage with…wait for it… mobile advertising. It seems everything touted as the next big thing on the internet, but failing miserably, is now being achieved with the mobile phone.

Despite Microsoft’s Chief Executive, Steve Ballmer’s misconception, the best is yet to come. Grab a seat…literally, and hold on to it.

[Post to Twitter] 

June 10th, 2009










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