Welcome to the mobile marketing blog. We will focus on mobile campaigns ranging from presidential elections to increasing Fried Chicken sales and I will be taking you on a virtual journey where you will gain a deeper understanding on how the mobile market fits in with your business.

We will be looking at target markets and how to approach them as well as the various service offerings that will benefit businesses ranging from Retail to Financial Services.

While single marketing components such as search engine marketing or push sms campaigns are effective, it is important to understand the effect of combining strategies in your business to maximise your reach and optimize your returns.

It is worthy to note that the days of mobile phones used solely for calls are long gone. Savvy businessmen prefer using their PDA’s or mobile phones such as the Nokia N95 for their frequent trips overseas, as mobile technology and functionality has caught up dramatically to where there is little difference between the standard laptop and a high end mobile phone or PDA.

If we open our minds, we realise that today’s handhelds are an access point to virtually any media type available. People use mobile phones to vote in elections, to chat online, find dates, pay their bills and monitor bank account transactions.

The logical progression is then for businesses to capitalise on this trend and use it to their advantage. I will venture a guess that it is possible for most people to manage without their laptops for a day, but deprive them of the luxury (or commodity?) of their mobile phones and their worlds will most probably spiral out of control.

However, my blog will assist businesses who are willing to adopt the new media approach, are aware of the potential in a highly untapped market in South Africa and apply these strategies to their campaigns.

Our blog sponsor, Opera Telecom, enables me to provide you with information pertaining to mobile marketing and your business.

I would like to invite you to participate in the conversation as we grow a community and paint a clearer picture on how technology is something to embrace rather than avoid.

Technology, if understood and applied correctly, is a very effective partner to your business.