When I discuss mobile technology on this site, I try to accurately portray the user metrics of mobile phone owners to share with businesses the opportunity that resides in mobile communication. Today I feel a strong urge to change it a bit.

Today I need to share the emotion that is involved in the relationship we have with our mobile devices, and to do this effectively, it needs to come from a personal level.

What does a mobile phone mean to me? You would think that people will probably lean toward a detached feeling. A device that is as essential as it is intrusive. Often it’s described as “Something that needs to make and receive phone calls”.

There’s one question that needs to be asked to fully understand the emotion, romance even, behind the relationship “people” (I’ll explain what I mean by people a bit later) have with their mobile phones.

What do I want from a mobile phone?

You will notice that I did not use the term need. My needs and wants are completely separated, yet intrinsically connected. That is the difference between the “people” I mention above, and the older generation of mobile users.

So what is it that I want so badly from a phone?

1. 1. A large display with touch screen capabilities
2.  
3. 2. Built in Wi-Fi, Bluetooth and Internet
4.  
5. 3. A sexy form factor
6.  
7. 4. Exclusivity – the phone need not be available to the mass market
8.  
9. 5. Multimedia capabilities with camera and video options – A place to store music, pictures and videos and play them back whenever I want on the large display in #1
10.  
11. 6. A phone that I can customize to my exact liking. That includes applications I want to install keeping me connected on my favourite social media websites, mobile banking and micropayment capabilities.
12.  
13. 7. Fast and real internet. Not some WAP sites. Browsing fully loaded websites as I would on my laptop browser. And being able to do so effectively wherever I am.
14.  
15. 8. Open, receive and send business documents. This includes Word and Excel documents, PowerPoint presentations and even PDF documents.
16.  
17. 9. Location based services. GPS. Google Maps. For when I’m lost or just to show people how cool our earth really is.
18.  
19. 10. RSS – the ability to save relevant articles to my device; to store information that I could read at a later stage and the ability to sync the entire process with a similar service on my laptop.

This is quite an extensive list, and reading through it now I notice that I did not even include the basic options like making phone calls, sending and receiving text messages and e-mail. Those are a given.

I’m not the only one madly in love with mobile phones. There are millions of us sharing exactly the same sentiment. Apple did a sensational job of poking at the soft centre of our core, exposing our vulnerability and emotions toward technology. We want more than we need. And that’s good. We learn from it. We fight with each other. We compare. We brag. We long. We live.

Do you then understand that when I give you the permission to send me information, when I download your application, when I visit your website from my coveted device, that I am in fact sharing my loyalty, showing my appreciation and love for you too?

If you, as business brand, can make it onto my mobile phone, then you Sir, have ultimately succeeded in your goal in acquiring me as a client. Client is not even the correct word. Brand Ambassador extraordinaire.

The moment you have made it onto my phone, we have become one, and I will go to the end of this world to defend your every move. Now isn’t that a nice connection to have?

I’ve been doing tons of research on how to make money using mobile these past couple of weeks. I am happy to inform you that I’m now well versed in giving out valuable advice on how to best monetize your business with mobile.

This should be especially juicy since our less fortunate, and much more hyped up digital friend, the internet, is still a penniless mass (mess?) of user created content without a commercial model to support it.
So let’s delve right into the soft side:

1. Mobile social networking. If Facebook stopped cutting deals with money grabber Microsoft and focused on creating a superior mobile extension, they might actually turn a profit for a change. Not much chance of that happening though…so much more the better for anyone else out there.

2. Freemium. Isn’t it just the coolest word ever? Freemium explains a business model where you provide a base service for free and charge for premium services. Again, Facebook could’ve employed this tactic, which I guess they did in a way with gifts, although it’s hardly premium.

Also keep in mind that we’re focusing on mobile. What makes freemium extra special on mobile is because of mobile’s micropayment capabilities. Users don’t have to waste time through a multi-paged shopping cart and credit card submissions. Click, download, install. We’ll take care of the bill at the end of the month.

3. Subscriptions. If you have content of value, drive it through a subscription based model. This service increases exponentially in value if you run a news service, weather, stocks and other similar services.

4. Personalization, gifts and ego services. ‘Ego services’ is another term I really love. People are ego driven. Why else would they join social networks in the public domain? And if you run a service with the capabilities to have users stroke their own egos, charge a minor fee for it.

5. Revenue share model. If you can charge for the content that your users create, repaying them in revenue shares would create a snowball effect…more content, more views and even more revenue.

You might have picked up on the fact that one specific word is remarkably absent from this article. Advertising. Yes, the one thing that so many businesses reckon would make them their money.

With budgets tightening by the minute, marketers are being forced from their comfort zones to come up with ways to monetize businesses without the aid of advertisers.

$1 000 000 000 000. Say it like you mean it: “One trillion dollars.” The mobile industry is the world’s latest trillion dollar baby. What’s more profound is that it was achieved in slightly more than ten years.

How does it compare?

1. 1. Combined with radio, the broadcasting industry is still nowhere near a trillion dollar industry, only about half of that.
2. 2. Advertising is worth roughly half a trillion dollars, in very round terms.
3. 3. The IT industry? Another half trillion there.
4. 4. Air travel is also in the half trillion dollar range.

Does anything compare?

1. 1. Cars,
2. 2. the global food industry,
3. 3. and believe it or not, the global weapons industry are all trillion dollar businesses.
4. 4. Now add mobile to that list.

Where there’s money, there’s people. And where there’s people, there’s a target audience.

Back in 2001 when I got my first mobile phone, text messaging and calling was the only luxury we had. Mobile content was a pipe dream. However, on the 5th of December 2008, exactly 10 years prior, the first downloadable mobile content was launched, the ringtone. Unbeknown to the world population at large, a booming industry was born that day.

For anyone, any business in whatever shape or size not yet fully convinced that the future of digital marketing starts and ends with mobile, allow me to highlight some examples of this ridiculously growing industry (This is a long post, but you WILL be wow-ed, so bear with me):

• 1. The latest numbers reveal that the total number of unique mobile phone owners is now 3.05 billion (46% of the planet’s population do have a mobile phone, even after we remove the multiple subscriptions).

 

• 2. There are 1.4 billion TV sets in the world. But there are 2 billion mobile phones with a colour screen and at least 2.5G network connectivity, meaning they can display “streaming” ie live TV and video.

 

• 3. Of the four digital camera giants, only Canon and Nikon remain in the camera business, Konica and Minolta no longer exist in the camera market; and the world’s bestselling camera brand, since 2004, has been Nokia. (I have a phone with a 5 megapixel camera)

 

• 4. Music on mobile phones today, at the end of 2008, is passing the 11 billion dollar annual revenue level. When we bear in mind, that the total global music industry is only worth 30 billion dollars - it means that more than one in three dollars spent on music globally, is spent on the mobile phone.

 

• 5. 50 Cents with his smash hit, In da Club, in 2003 earned more as ringtone than all other music formats combined - and most annoyingly of course the Crazy Frog - to the tune of 500 million dollars of global sales of their ringtones and related services in 2005 – that’s one ringtone earning more than all of iTunes’ global sales that year.

 

• 6. A third of the mobile phone subscribers on the planet sends MMS picture messages - that is 1.3 billion people for those who are counting. Comparing that with 1.2 billion active users of email, and suddenly MMS is very interesting indeed. Worldwide, you can reach a larger audience if you put your content (or advertising) on an MMS picture message, than if you put it into email.

 

• 7. This year mobile social media passed $9 billion and next year will easily cross the 10 billion dollar level of annual revenues. From zero to 10 billion dollars in six years. Mobile social networking is by far the fastest-growing billion dollar industry ever. For comparison, the online internet side of social media is three times as old, and still hasn’t passed a billion dollars in total revenues - where most of that is advertising revenues. Mobile social networking sites are making oodles of cash, and many have already become profitable in this very short time.

 

• 8. In the past ten years, mobile content has turned into a global giant industry worth over 71 billion dollars of annual revenues. That is as big as all Hollywood box office revenues, plus all global music revenues, and all videogaming software revenues - put together. Hollywood and music are 100 year old industries. Videogaming is a 30 year old industry. But mobile has already grown bigger than all three, combined, in only ten years.

 

• 9. There are under 500 million newspapers sold daily. There are 900 million personal computers connected to the internet. There are 1.3 billion internet users. And 1.4 billion TV sets. But 1.5 billion people will receive ads on mobile phones this year. How many more will receive them next year?

I have a tip for you today. If you walk down the road and spot a public pay phone, take a picture of it, because, like in Finland, they’ll all be gone pretty soon.

My second tip is to get with the times and comprehend the superpowers of the mobile industry. The future of mankind’s commercial business models will rely on a piece of equipment you will rarely leave home without.

Thank you to Tomi Ahonen for his articles, content which I shamelessly copied and shortened for the convenience of my readers. If there are two articles you have to read before Christmas, it’s these two.

With mobile phone technology advancing rapidly, the critical role of citizens in today’s society has changed dramatically. People are becoming more involved through the mere fact that they are able to connect to a plethora of platforms using an array of media at the drop of a penny.

Citizen journalism, a term phrased for a society able to capture breaking news and distribute it immediately has seen many organisations embrace this new form of reporting. Arab news corporation, Al Jazeera has started incorporating mobile reporting into their repertoire of services.

With the quality of the mobile phone’s camera, the ability to connect through 3G, GPRS and Wi-Fi and location based services such as GPS capabilities, accurate portrayals of global happenings can now be distributed to the news corporations in an instant.

During the recent Mumbai terrorist attacks, one such citizen managed to capture a burning Taj Mahal and uploaded the images to his personal blog via his mobile phone.

From the New York Times: “At the peak of the violence, more than one message per second with the word “Mumbai” in it was being posted onto Twitter, a short-message service that has evolved from an oddity to a full-fledged news platform in just two years.”

“Some people transmitted video from inside the Taj hotel to news networks via cellphones. And reporters used cellphones to send text messages to hotel guests who had set up barricades in their rooms.”

In a time where the mobile phone continues to serve as value added device, an enormous advance from simply making phone calls and texting merely ten years ago, the role of marketing and communications are changing.

The mobile phone forms a critical part of everyday life now and companies should realize the potential this device poses to them.

There is enough evidence that suggests that social networks are the dominant forces in mobile web browsing destinations. ABI Research’s report recently indicated that from a study conducted, 46% of the participants said they visited their favourite social networks via their mobile phones.

The two largest social networks today, MySpace and Facebook claim 70% and 67% of that traffic respectively. In a country where mobile penetration outweighs internet penetration by a country mile, you would be excused to assume that here in South Africa, the statistics of mobile internet browsing may be far higher.

The question I’d like to address today is whether marketers should focus on advertising on these social networks, clearly the outright favourite online destination for the majority of mobile users, or if they should focus on mobile advertising at all.

Considering that the top two browsed (mobile) sites in South Africa are Facebook and Google, logic leads us to believe that Facebook ads, Google ads and search engine rankings should dominate our online strategy. It has been shown though that social network advertising has returned less than desirable results. The hype around the Facebook phenomenon has seized and where the platform was once the talk of the town, it has now settled into its role as connection and communications medium.

This however does not diminish the value of Facebook one bit as it remains one of the most important tools to our (marketers and consumers) disposal today. In terms of marketing, the determining factor is how to leverage off the platform. And sadly that’s where we seem to draw a blank. The market doesn’t really respond to advertising on social networks, nor do they seem vastly interested in corporate interactivity. Sure, some have managed relative successes, but in terms of return on investments, the jury is still out on that one.

Which brings us back to mobile. There are number of options for marketers to explore. One of the most obvious again is to try and leverage off the popular social networks. Mobile applications, Facebook groups and –pages are highly frequented, yet strangely difficult to convert into tangible advertising and marketing results.

Another is to focus on a niche which many industries have now started to embrace. Unfortunately, niche also means fragmented audiences, once again with a sensitive margin between marketing spend and ROI. As mobile penetration and mobile internet browsing frequency increases, so too does the demand from companies to create more innovative mobile strategies and advertising advantages. It remains something that I’m skeptical about at best.

Where some web marketers have realized that integrated, yet simple marketing strategies are still as effective as they once were without breaking the bank, it seems it’s a life lesson the mobile marketing generation still has to learn.

There are still no equal to growing a database of mobile users that are interested in your product, loyal to your brand and have personally requested a more direct communications level with their suppliers.

I’ve noticed some mixed reviews from influential bloggers and internet strategists on the Carte Blache documentary about the “Web 2.0” revolution aired last night.

Many questions were left unanswered according to Nic Haralambous, where he asks what exactly the quote “The pace of change has exceeded our ability to keep up” means and to who they were referring to.

Another obvious question was centered on all the internet buzzwords like Mxit, Facebook, Twitter and the vague or non-existent attempt at explaining what these are during the programme. “There was no definition of what web 1.0 was, never mind what web 2.0 is and where it’s headed.”

It seems from reports that people (regular, non internet thought leaders) were left still confused and uncertain to what Web 2.0 entails.

From a previous discussion I had with Tyler Reed and some others to a lesser extent, my answer to these probing questions is simply, what does it matter?

Through a medium like television or the “old media” as it is referred to, what is blatantly obvious is the audience they’re adressing: The older generation, many of who probably has no interest in where this is heading or the impact it will have on their lives.

What is of importance is the influence it has on their children and a future that is as uncertain as the ones before.

Web 1.0 and 2.0 are merely phrases the internet strategists has coined to encapsulate a change in consumer behaviour, a change not enforced by them mind you, but a change brought about by entrepreneurs and strategists around the world.

We’re not seeing consumers changing society, but they’re now leading the way because of advanced technolgy enabling them to do so. This has caused businesses to adopt or ultimately…be left out.

What is the impact of the Carte Blanche documentary? Honestly, I believe not too much and I doubt any difference in their approach or clarification of terms and phrases would’ve changed that.

What they attempted was to mash up various technologies and bring in an element of cool, a concept almost certainly lost on the majority of their target audience. I believe a 20 minute interview with either Rafiq Philips or Dave Duarte would’ve explained new media in a better way.

However, I doubt the impact would have been different. Our consumers are nonchalant in the jargon we publish. They are completely oblivious to the mechanics behind the scenes. And they certainly don’t care.

As long as we, the technology and service providers, keep producing innovative platforms that allow them to express themselves to a wider, more diverse and controversial spectrum of people and brands are smart enough to adopt these in their marketing strategies, there’s little else we need to evangelise.

Whether we term that Web 3.0 or semantic web, is beside the point. All that is important from this documentary is that we’ve established a vantage point of rapid change. We’ve opened the technological can of worms and have broken down the barriers that were once standing firm in protecting a society from outside influence.

Do we need to educate the Carte Blanche audience on the changes they are witnessing? Yes, but only to those that are interested in the change and the next generation that would truly be living in the digital era.

For them, the programme has sparked a big enough interest to further their knowledge.

Thanks to the industry I find myself in Mxit has become sort of a buzz word here in South Africa. Many of my older readers might only have heard of it before and have not had first hand experience in it.

I have though. Last night. And it was a catastrophe. I was having coffee with two girl friends last night when Mxit came up in a conversation. It’s either that, or Facebook, or both. I promise you, within 5 minutes both of them were logged into Mxit and checking out the territory.

I didn’t have my phone there, because quite frankly, I don’t like carrying one around so I was left out of this seemingly mesmerizing digital world.

But they were giggling and comparing and daring and seemed to generally be having a great time. I left soon after, because…who wouldn’t, right?

And I thought I’d give this beast a go. I logged in and was looking for this special place called Jazz Café. Couldn’t find it. Keep in mind people, I am a web strategist and these things are pretty arbitrary for our minds.

Right, so I consult with the one girl friend on what to do, on Mxit of course. Dynamic Zone is where I needed to go. 20 minutes later I realized my phone can’t perform two Mxit commands after another. 10pm.

I had to log out and then log back in to further my venture.

Still doesn’t work. So I consult with her again. Ahhh, moola. As in Mxit money. I buy 200 credits and it cost me R 2. Fantastic.

Log out. Log in.

Great, have my moola and my mojo still in tact. Off to that dynamic zone again. I’m excited. Fingers itchy. Got into the zone pretty effortlessly, but absolutely no Jazz Café. Consult with friend again and was told to go through the Grown Up section.

Log out. Log in.

Right, straight to dynamic zone. Salivating stuff, I tell you. Enter the grown up section and voila!!!!! Jazz Café. Tried to pop into one of the chat rooms but nooooooooo!!! Register my friend. 200 moola. Fair enough, it’s only R 2. I register. I accept the Terms and Conditions. I’m older than 18. I try to get in. Damnit.

Log out. Log in.

Dynamic Zone, Grown Up, Jazz Café. I’m turning 28 and my thumb feels like I’m 80 years old with arthritis at this stage. Accept Terms & Conditions, yes I’m 18. Sorry, your moola is finished sir. Of course! I used it to register. Back to buying moola. Doesn’t work.

Log out. Log in.

Buy moola. 500 credits this time, just to be safe. Dynamic Zone, Grown Up, Jazz Café. Accept Terms and Conditions, yes I’m still 18, yes I’ll be safe and never reveal my pin. Yes, plllleeeeaaase just let me in!!!! 10:50pm.

10 rooms to choose from. I choose one. Room full, wait in the queue? Hell no!

Next room. Room full. Wait? Hell no!

Next room. Yes. Welcome CaptainDanger. Have a nice time.

Untimely beep indicates my battery is flat. 11:25pm

Log out. Charger left at the office. Overslept. Late for work.

It’s not often that I write proudly South African articles, although I definitely should. Because regardless of the perennial diatribe often spewed at the misfortunes of our politico, the poor performances of our national sports teams (bar the Springboks of course) and the crime rate that escalates quicker than the interest rate, ours is a country full of remarkable people doing remarkable things.

Usually, round about now one would expect lists of all the top jocks and sassy gals that perform wondrously in the online arena, so that is why I will revert to articulating my praise to a single platform.

The future of the internet lies in the vehicles society uses to access it. It is no surprise then that in South Africa, one of those vehicles are (will be) predominantly our mobile devices. Some sceptico (I love making up words) will of course differ vastly from me, but these are also the people I’ve called naive and ignorant in a previous post.

Evidence of this is the amount of people I know that access popular sites like Facebook via their mobile phones. You’ll find many people blog and twitter from their mobile phones too, some of these people leading professionals and high society role players.

In fact, you’ll find more people doing more things via their mobile phones these days, including the early adopters, one of which I call mom, than ever before. The reason for this is quite simple and it because South Africa boasts with 39 million active SIM card holders opposed to only about 5 million internet account holders.

That, according to Vodacom, is a 90% penetration rate which is astonishing.

In fact, so pertinent is mobile technology that Nokia, the mobile emperor of the world, has partnered with South African developed social video and image networking site, Zoopy.

Newsworthy? Well, maybe not so much, partly because the older generation probably doesn’t even know Zoopy. But considering that Nokia has also partnered with probably three of the biggest video and imaging platforms in internet history, Flickr, Youtube and Vox, I believe puts the achievements of Zoopy in perspective.

Heading back to the ignorants, what has this got to do with your business? Well, pretty much in fact. So influential is the youth market and early adopters, that it is safe to imply that they are the trend setters of internet productivity and commerce.

In other words, they are paving the way of the future in terms of communications, commerce and networking. The quicker we as marketers and businesses realise this, the better we will be able to align ourselves with our customers.

I’m going to spill some grey matter onto this blog post and illustrate the birth of creative marketing strategies.

I’m going to use three random industries as chosen by my colleagues. The first industry will serve as my client, while the other two will serve as collaborating partners to drive the campaign.

At this very moment, I have no idea what these industries are. Within a couple of minutes, I’ll have a list of three which is the foundation for the blog post.

I will then have 1 hour to devise a strategy that would pay reasonable ROI to industry number 1 and profit margins for the other two industries as well. Of course the glue that holds this piece together is mobile marketing.The time now is exactly 12:20pm.

Right, it’s 12:23 and the industries followed by the colleagues responsible for them are:

1. Building Industry: Riaan Jacobs - Operational Manager.
2. Golf: Werner Viljoen - Senior Creative Consultant.
2. Beauty Industry: Lisa de Lange – Accounts.

The clock starts….now. [Devising strategy and plan article]

Phew, it’s 13:11 and I’ve got some time to spare even. Starting with the post now.

Ok, so the team from BuildaHouse approached me for a campaign that could improve their relatively unknown brand and ultimately establish themselves as a competitor in the market currently dominated by De la Rey.

Their budget denies us the opportunity to advertise on television, radio and print, thus we are left with the internet and mobile.

What we suggested was to collaborate with a golf estate or course in the vicinity and schedule a 4-ball match up. To create a buzz around the event we’ll use some social media and cause marketing to evoke some interest. A Facebook group is initiated and the word spread through the principle of digital word of mouth, buzz marketing and 6 degrees of separation.

We’ve also let them create a quick inspiring video to serve as traction as well as to highlight the cause to which a percentage of the proceeds are donated. Since we’re in the building industry, we’ve decided to donate some of the money to a homeless charity for food and shelter.

The video will be published on the BuildaHome website, Youtube, Facebook and the company blog. Each of these visual attraction points, including the Facebook group will inspire people to send a text message to a short code to participate in the competition of which a percentage is donated to the cause.

BuildaHouse is to brand 1000 golf balls (bought or donated by the pro shop) as well as another 12 sets with a unique code on each of the ball (Four different codes representing a prize) and a grand prize for the winner of the 4-ball being played on the day.

12 winners from the sms competition will be selected, notified and invited for a quick photo shoot. These (branded) images will be loaded onto the website, the company Flickr page and the entire video of the event published on the Youtube page.

These 12 winners will make it to the 4-ball on the day. Four representatives of BuildaHome will accompany 3 of the winners each to compete for the ultimate prize. The goal is to not only win the competition, but to also beat the BuildaHome representative to stand a chance of winning the grand prize.

Golfing is predominantly a man’s game, so to reach a more gender equal audience we’ve been fortunate that BeautyBeU availed a group of their beautiful therapists to accompany us on this day. Each girl will of course represent BeautyBeU and will also use this day to promote skincare products that can be ordered via sms service, give away vouchers and a couple of hand massages for the golfers sweating away at the main prize.

The crowd at the day of the competition will have the opportunity to sms and win a selection of prizes ranging from golf ball sets (branded of course), a luxury treatment for him and her at BeautyBeU or a sponsored golf set.

The winner of the 4-ball will win the grand prize as sponsored by BuildaHome. The unique code (remember the code?) on the branded golf ball will be presented to one lucky sms winner. The code obviously reflecting one of the prizes set out in the beginning and this lucky winner will then accompany the winner of the 4-ball for the prize giving ceremony, photo shoot and the video which will once again be published on the internet.

Finally, BuildaHome has a database of mobile numbers which they can use to permission-market their products and services to.

And lastly, a percentage of all the money raised from the sms campaign, sales of beauty products, drinks and snacks etc are donated to the charity of choice.

Phew…It is now exactly 13:45. Time to publish.

I’ve recently found a couple of very interesting mobile platforms, only available in the US, but with the pace that mobile is going it wouldn’t be long before South Africa gets in on the action.

If you’re a business, please do not dismiss this post too quickly.

From msearchgroove.com I’d like to briefly cover three of them.

WHRRL & RUMMBLE: Location enhanced social networking from Whrrl (LBS application) and Rummble (WAP site) give users real-time location information to connect mobile social networking with real life networking (a novel idea!). Users can broadcast and search for friends in their locality as well as post reviews and photos of places they have visited, geotagging them on their site. This functionality is set to take off by utilising the key characteristic of the mobile communication - mobility.

One standout Q&A for me on Whrrl is listed here:

I am a business owner. How do I update the information about my business in Whrrl?

That leads me to Utterz.

UTTERZ: Voice is one of the main propositions of this mobile user generated content offering. Users can match their voice ‘Utterz’ with text and photos by calling a clearing house and Utterz does the rest, autoposting onto sites such as Facebook and Twitter. Although you can manage and edit postings online, there are some usability issues that make mobile account management tricky.

Utterz allows its users to publish audio (voice), video, pictures, text (blog) to their Utterz account. These can then be fed to just about any social networking site available such as Facebook, MySpace, Livejournal, Blogger etc.

Their tagline epitomises their service offering: Mobile post voice, video, picture, and text mashups right to your page. Evolve. Be Herd.

Smart Businesses keep a pulse on social and corporate trends. In some of my clients’ case, I am that person. What is overwhelming is possibly the vast amounts of mobile social networks that keeps popping up. Here in South Africa we have the now much discussed “the Grid” from Vodacom, Mxit and in all probability a host of new ones in the not too distant future.

A couple of things I would encourage businesses to keep in mind are:

1. Your target audience spends time on social networking sites during office hours.

2. Your target audience accesses these sites via their mobile phones after hours.

3. Regardless of the amounts of mobile platforms popping up, your target audience will find one (or more) to their liking and spend considerable amounts of time on them (their mobiles)

4. I call it your target audience because they are just that. It is not only 16 year olds that use their mobile phones to its capacity. The sooner businesses get that, the better.

5. Mobile marketing is not as expensive as you think. Just ask.

The list goes on, you can always add to this in the comment section.

[Note, I hope Agent Craig could shed some light on the parallel these applications draw with the Grid]