If you spend the amount of time I do on the internet researching, you’d acknowledge that 3G just doesn’t cut the mustard. It’s way too expensive. So early in January I gave my 3G connection to my girlfriend. She sends the occasional e-mail, play around on Facebook and does the general amount of research she should do for her thesis.

But waiting for Telkom to come and install my fixed line at home so that I can go full circle in running wireless DSL once again have left us (the girlfriend and I) swapping the 3G between each other in the interim.

When I got home tonight from the gym, got out my laptop to start preparing for a couple of articles, I realized that Mondays aren’t my “I be haffin’ the Internet days”. At least not until Telkom (finally) arrives.

Pickle…Thumb sucking articles is not fun. Fortunately, I have my Samsung Omnia (i900) at hand. And here’s the thing – Smart phones are so cost effective these days and considering the functionality, there’s really no excuse for not having one.

I could always use my mobile as internet connection to do my research, and it would’ve been fine really. But I didn’t have to. I’m smart enough to use my phone to its potential, using a mobile based RSS reader to store my most important research sites. (Blog sites mostly)

Without having to access the internet I’m blessed with 257 blog articles on my mobile phone covering 14 websites. Not that I’m limited in any way…those are just the sites that I have added. My special high value sites…an exclusive club of blog authors I deem good enough to make it onto my mobile phone.

In addition to my 200 odd articles, there is still a massive 15.5 Gigabyte of space left on my phone to store anything from videos (personal or business use), Audio Notes – which I use when I drive to document thoughts and podcasts which I can listen to while I sweat away at the gym.

Mobile marketing isn’t always about campaigning and securing more sales. Sometimes advice comes in handy and your customers might perhaps be even more loyal to your brand simply by sharing important information with them.

My advice today…get a smart phone. It’s the smart thing to do.