via mobiadnews.com

An insightful look at media consumption among teenagers, called Generation Z, ranging among 16 years to 24 years of age.

A critical analysis of how media will be consumed in future and how businesses, especially the publishing media, need to immerse themselves in the trends.

10 important things to know about media habits of teenagers:

1 - No Newspapers
12 to 24 year olds do not read newspapers; they may read a few magazines, but most likely only specialist magazines not news magazines. Jeffrey believes we are just starting what will become a huge consolidation of print media, with probably only 3 to 4 major newspapers remaining in the US, 2 in UK, and just a handful of global news brands.

2 - Television on their own time
Generation Z will never watch TV on someone else’s schedule. With services such as Tivo, internet video, and media file sharing, the idea of being constrained to watch a certain program at a set time makes no sense to them.

3 - Mobile only
They don’t own a landline phone, and probably never will (they don’t own a watch either, it’s all in the mobile).

Read the full article here: http://www.mobiadnews.com/?p=3703

Posted via web from The Poster Boy of Mobile Marketing

Posted via web from The Poster Boy of Mobile Marketing

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

Posted via web from The Poster Boy of Mobile Marketing

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

Posted via web from The Poster Boy of Mobile Marketing

Posted via web from The Poster Boy of Mobile Marketing

Posted via web from The Poster Boy of Mobile Marketing

Posted via web from Mobile Marketing South Africa’s Posterous

via mobithinking.com

Answering these questions and insights into futuristic mobile marketing campaigns used today!

What is Augmented Reality and where did it come from?

How does AR work? And what does it involve?

How can AR be used by mobile marketers or content providers?

What do consumers need to do to take part?

Our mobile phones have become the gateway to a digital frontier never witnessed before. Businesses need to be alert and up to speed to engage an extremely captive audience.

Posted via web from mobilemarketingsa’s posterous

Back in early 2007 Facebook was all the craze. Hours were spent on writing blog posts on its target demographics, its growth forecasts, how it impacts communications, business and branding. Marketers spent days at conferences educating on the new wave of customer relations, the changing face of the media and the demise of non digital die-hards.

Sadly, not much has changed. The Facebook mayhem was substituted by Twitter. The hype, the same, if not worse. Twitter is three years old and get-rich-quick e-books are abound. People now sell themselves to businesses as Twitter experts (Seriously). Tech crazy TechCrunch is smitten by it and Twitter even graced the front page of Time Magazine (Seriously).

People all over the world are dancing at its feet. No…wait a minute…that’s a lie. For all the online craziness the Twitter population is anything but mainstream. Hard to believe, yet most, yes most people I know, either have no inkling of what Twitter is, or worse, have absolutely no desire to dabble in it. And just when the Twitterati think they have digested enough bad news for a day, damning evidence proves that it’s hardly a retaining concept too.

Still, the Jehovah’s witnesses of the industry are sticking it to their employers. Those that weren’t (aren’t) retrenched because of the glooming recession, is suddenly relinquishing security for the cool tag of “internet consultant”. Twitter Bible under the arm they go around the neighbourhood with their coffee stained teeth convincing people of the ‘second coming’.

Please… more like the ‘second bubble’ really.

Luckily we have a saving grace. And it’s largely due to the iPhone. The mobile phone has created an entry point to social networks without the need for fixed internet lines. The iPhone secured the media sensation. The application developers took note and ran with it. Today, Research in Motion’s (RIM), the iPhone, Palm, Symbian and Windows Mobile is reviving an application market that once existed…deep in the shadows of a poorly developed Windows Mobile platform.

Where disconnected users previously had no means to enjoy social networking, connecting via their mobile phones are now second nature. And that’s crucial. While the mobile social networking market is only starting to shed its nappies, we are already seeing niche social networks sprouting up all over the place. And while these new networks aren’t necessarily a direct result of mobile connectivity, mobile does hold the key in terms of commercialization.

Users are willing to pay for applications. Shocking. And applications are the next best thing since, well…social networks (Even if only according to my humble opinion). Users are willing to purchase products, services and content via their mobile phones. Shocking, isn’t it?

Don’t hold your breath just yet…because it has also been documented that users engage with…wait for it… mobile advertising. It seems everything touted as the next big thing on the internet, but failing miserably, is now being achieved with the mobile phone.

Despite Microsoft’s Chief Executive, Steve Ballmer’s misconception, the best is yet to come. Grab a seat…literally, and hold on to it.

When I discuss mobile technology on this site, I try to accurately portray the user metrics of mobile phone owners to share with businesses the opportunity that resides in mobile communication. Today I feel a strong urge to change it a bit.

Today I need to share the emotion that is involved in the relationship we have with our mobile devices, and to do this effectively, it needs to come from a personal level.

What does a mobile phone mean to me? You would think that people will probably lean toward a detached feeling. A device that is as essential as it is intrusive. Often it’s described as “Something that needs to make and receive phone calls”.

There’s one question that needs to be asked to fully understand the emotion, romance even, behind the relationship “people” (I’ll explain what I mean by people a bit later) have with their mobile phones.

What do I want from a mobile phone?

You will notice that I did not use the term need. My needs and wants are completely separated, yet intrinsically connected. That is the difference between the “people” I mention above, and the older generation of mobile users.

So what is it that I want so badly from a phone?

1. 1. A large display with touch screen capabilities
2.  
3. 2. Built in Wi-Fi, Bluetooth and Internet
4.  
5. 3. A sexy form factor
6.  
7. 4. Exclusivity – the phone need not be available to the mass market
8.  
9. 5. Multimedia capabilities with camera and video options – A place to store music, pictures and videos and play them back whenever I want on the large display in #1
10.  
11. 6. A phone that I can customize to my exact liking. That includes applications I want to install keeping me connected on my favourite social media websites, mobile banking and micropayment capabilities.
12.  
13. 7. Fast and real internet. Not some WAP sites. Browsing fully loaded websites as I would on my laptop browser. And being able to do so effectively wherever I am.
14.  
15. 8. Open, receive and send business documents. This includes Word and Excel documents, PowerPoint presentations and even PDF documents.
16.  
17. 9. Location based services. GPS. Google Maps. For when I’m lost or just to show people how cool our earth really is.
18.  
19. 10. RSS – the ability to save relevant articles to my device; to store information that I could read at a later stage and the ability to sync the entire process with a similar service on my laptop.

This is quite an extensive list, and reading through it now I notice that I did not even include the basic options like making phone calls, sending and receiving text messages and e-mail. Those are a given.

I’m not the only one madly in love with mobile phones. There are millions of us sharing exactly the same sentiment. Apple did a sensational job of poking at the soft centre of our core, exposing our vulnerability and emotions toward technology. We want more than we need. And that’s good. We learn from it. We fight with each other. We compare. We brag. We long. We live.

Do you then understand that when I give you the permission to send me information, when I download your application, when I visit your website from my coveted device, that I am in fact sharing my loyalty, showing my appreciation and love for you too?

If you, as business brand, can make it onto my mobile phone, then you Sir, have ultimately succeeded in your goal in acquiring me as a client. Client is not even the correct word. Brand Ambassador extraordinaire.

The moment you have made it onto my phone, we have become one, and I will go to the end of this world to defend your every move. Now isn’t that a nice connection to have?