An insightful look at media consumption among teenagers, called Generation Z, ranging among 16 years to 24 years of age.

A critical analysis of how media will be consumed in future and how businesses, especially the publishing media, need to immerse themselves in the trends.

10 important things to know about media habits of teenagers:

1 - No Newspapers
12 to 24 year olds do not read newspapers; they may read a few magazines, but most likely only specialist magazines not news magazines. Jeffrey believes we are just starting what will become a huge consolidation of print media, with probably only 3 to 4 major newspapers remaining in the US, 2 in UK, and just a handful of global news brands.

2 - Television on their own time
Generation Z will never watch TV on someone else’s schedule. With services such as Tivo, internet video, and media file sharing, the idea of being constrained to watch a certain program at a set time makes no sense to them.

3 - Mobile only
They don’t own a landline phone, and probably never will (they don’t own a watch either, it’s all in the mobile).

Read the full article here: http://www.mobiadnews.com/?p=3703

A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”

Click on the Image to read the full article.

A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145

A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years. 

We’re slowly becoming accustomed to a ‘real’ web experience made possible by extraordinary advances in mobile telephony.

Due in no small part to social networking’s rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.

3G is slowly becoming old news, while many people still haven’t yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.

What we’ve experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.

It won’t be long until marketing and advertising through this medium will become second nature.

For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145